yammie ngCO-CREATION PROJECT REFLECTION –REBUILD BRAND AWARENESS OF HK NGO — HONG KONG FRIENDS OF THE EARTHSep 26, 2021Sep 26, 2021
yammie ngLEARNING SUMMARY OF RESEARCH & COMMUNICATION“BRAND” is the major service target and dominant half of the time in the personal career journey. Nevertheless, knowledge about brand…Sep 26, 2021Sep 26, 2021
yammie ngBRAND MARKETING STRATEGY OF BLUE BOTTLE COFFEEBrand Marketing strategy is a comprehensive plan that includes any business’s decision and action to acquire the target customer adoption…Aug 9, 2021Aug 9, 2021
yammie ngSURVEY PROJECT — FOR MARKET POTENTIAL ABOUT THE IMPROVEMENT PLAN OF “BLUE BOTTLE COFFEE”In the last decade, Blue Bottle Coffee has proliferated and became an iconic brand of a high-end coffee market since established in 2012…Jul 30, 2021Jul 30, 2021
yammie ngBRAND AUDIT — BLUE BOTTLE COFFEEBrand Audit is a comprehensive examination to evaluate the market’s performance by understanding brand value, mission, culture, and source…Jul 18, 2021Jul 18, 2021
yammie ngOBSERVATIONAL RESEARCH — MCDONALD’S SELF-ORDER KIOSKMore and more quick-service restaurant uses self-order kiosk. This interactive order system aims to improve restaurant operation by…Jul 8, 20211Jul 8, 20211
