yammie ngCO-CREATION PROJECT REFLECTION –REBUILD BRAND AWARENESS OF HK NGO — HONG KONG FRIENDS OF THE EARTH9 min read·Sep 26, 2021----
yammie ngLEARNING SUMMARY OF RESEARCH & COMMUNICATION“BRAND” is the major service target and dominant half of the time in the personal career journey. Nevertheless, knowledge about brand…7 min read·Sep 26, 2021----
yammie ngBRAND MARKETING STRATEGY OF BLUE BOTTLE COFFEEBrand Marketing strategy is a comprehensive plan that includes any business’s decision and action to acquire the target customer adoption…10 min read·Aug 9, 2021----
yammie ngSURVEY PROJECT — FOR MARKET POTENTIAL ABOUT THE IMPROVEMENT PLAN OF “BLUE BOTTLE COFFEE”In the last decade, Blue Bottle Coffee has proliferated and became an iconic brand of a high-end coffee market since established in 2012…12 min read·Jul 30, 2021----
yammie ngBRAND AUDIT — BLUE BOTTLE COFFEEBrand Audit is a comprehensive examination to evaluate the market’s performance by understanding brand value, mission, culture, and source…10 min read·Jul 18, 2021----
yammie ngOBSERVATIONAL RESEARCH — MCDONALD’S SELF-ORDER KIOSKMore and more quick-service restaurant uses self-order kiosk. This interactive order system aims to improve restaurant operation by…9 min read·Jul 8, 2021--1--1